Greenwashing

OK, let's just start this show off with an issue that's been bugging us for a while- that is what is now commonly referred to as "greenwashing." This is the practice of calling yourself a green company if you use compact flourescent lightbulbs...and that's all you do. Don't get us wrong, little things like these are important and can add up in the long run, but you can hardly call yourself a green company if that is all you are doing.
That lightbulb example comes to mind ('cause it really happened). We were at a trade show recently and a vendor there was calling themselves green. Upon being questioned about what green practices they followed they stated that they also recycled their office paper. Hurmfff!